The main highlight includes the exclusive NFTs with limited edition redeemable physical sneakers. On the doorstep of its 75th anniversary, the high-energy event headlines PUMA’s Forever Faster spirit - combining history and heritage with innovation in design and sport performance.Īt the same time, PUMA also launches a parallel meta verse fashion show experience called Black Station. The SS23 physical show sees a selection of looks comprising both current and upcoming seasons, as well as custom pieces put together by PUMA Designer and Creative Director, June Ambrose. Enter FUTROGRADE, PUMA’s immersive culmination of the past, present and future on the runway. The runway is ever-evolving and in that very vein comes PUMA with a show to remember.

Thanks to Carine, the runway show has generated millions of dollars for AIDS research.The past, present and future of PUMA align at New York Fashion Week as the brand presents FUTROGRADE, the physical show, alongside a parallel meta verse fashion show experience, Black Station. All of the looks in the show are subsequently auctioned off as a single lot in the event’s celebrated live auction. Since 2012 Carine has curated what has come to be an eagerly anticipated highlight of the Gala – a spectacular runway show featuring the world’s most famous models.

In these challenging times, we are especially grateful for your generous support.”Ĭarine Roitfeld has been an extraordinarily generous and supportive friend of amfAR’s for many years, primarily through her participation in the world-renowned amfAR Gala Cannes. All money donated for HIV research will stay in HIV research, whereas all donations to this special fund will be earmarked for research on COVID-19. We are not diverting funds to COVID-19 research. However, we remain fully committed to HIV research and to finding a cure for the 38 million people worldwide living with HIV. The fact is, amfAR is uniquely positioned to participate in the all-out effort to develop effective treatments and a vaccine for the coronavirus. “In this time of crisis, we are expanding our efforts to include research on the deadly new coronavirus and have established the amfAR Fund to Fight COVID-19 for that purpose. I look forward to your participation in CR Runway with amfAR Against COVID-19 and your help in bringing hope and inspiration to the hard-working scientists and others engaged in this fight. I’ve always believed in the power of inspiration - it’s one of the founding reasons behind CR Fashion Book- and I know that we can use the runway to really make a difference. We must do what we can to help-not only in material efforts but also with our platforms and through our actions. In these times of uncertainty, our support for one another has never been so crucial. These videos will be edited together to form a complete digital runway show which will be streamed on Friday, May 1. My team and I will collaborate directly with each talent on everything from fashion to hair, makeup, nails, and choreography direction so that every model can film herself “walking” from the comfort of her own home. With safety as our foremost concern, CR Runway with amfAR Against COVID-19 will be created remotely from all around the world. CR Runway with amfAR Against COVID-19 will debut online on Friday, May 1 as the world’s first fashion show of its kind. This year’s CR Runway will be entirely digital. We would like to use our runway to create a platform to benefit research on and the fight against COVID-19. As you may know, last June I began a dream that I’ve long had: to launch my very own runway show, CR Runway.

I hope this note finds you safe and well.

Runway show