SHINOLA NOTEBOOKS FREE

The program is named after one of the founders of the original 1920s Shinola, Willard Bixby. Shinola also offers the possibility to build your very own unique watch. This choice of an older name to benefit from a nostalgic cachet has been used by many brands, for instance by Jean-Claude Biver, who purchased the name Blancpain 10 years after the brand last produced anything, or even Moleskine, a brand that built itself on the legendary black notebooks artists have praised since 1800 and that was produced by a small French bookbinder. Shinola’s nostalgic identity can also be traced back to their choice of name: the company purchased its name from a 1920s shoe-polish brand called Shinola and hardly changed the logo nor the font. The general atmosphere also seems quite masculine, a sort of “cool dad” vibe that is characteristic of the brand. This nostalgic touch also shows in the watches themselves. Its retro industrial look, clearly inspired by Detroit’s landscapes, was perfectly timed and reflected what hipsters were fond of back in 2011. Shinola stores are a perfect mix of classic and vintage aesthetics, with leather furniture and wooden shelves on bare brick walls. In the words of Trump: Make America great again! Vintage meets industrial And not only did Shinola help the city rise again, it also created job opportunities (they employed over 300 people in the headquarters) and restored a long lost sense of confidence for the city. Those two elements are the context and trigger of Shinola’s brand storytelling, a process we explained in this article. Just like a phoenix that rises from its ashes, Shinola placed itself as the ambassador of Detroit’s lost quality industry. And that story based itself on the post crisis situation in Detroit, a city associated with the fall of America. To stand out, the brand needed a special brand story to earn a spot.

SHINOLA NOTEBOOKS FREE

Although the US watch market was pretty much competitor free for Shinola, it wasn’t on an international level. Their quality midrange watches somehow remind of brands like Georg Jensens and offer an alternative to high range swiss watches. Only 4 years after its creation… Make Detroit great againĪs the brand put it themselves, they believe in the beauty of the industry. Shinola now has more than 50 shops in the US and in Europe, and its success even lead the brand to pass the bar of $100m in revenue in 2015. Proud of its hand assembled luxury watches, it also offers bicycles and enlists other manufacturing companies that specialise in creating journals, leather goods and other elegant accessories. Launched in 2011 by Tom Kartsotis, the man who also cofounded the accessories brand Fossil, Shinola has quickly established itself as “the” American watchmaker. What if we told you that Detroit is now a symbolic place to buy your watch? After the rise and fall of its music and automotive industry, the city now has a specialist in watches.

Shinola notebooks